SELF-EMPLOYED/INDEPENDENT CONTRACTOR
Button | Freelance Content Marketing Manager, Remote
MARCH 2021 – PRESENT
- Facilitate global virtual events for 500-1,300+ attendees, including management of a membership Slack
- Manage event email campaigns for prospective and registered attendees in Mailchimp and Swoogo
- Oversee editorial workflows, social media content calendar, speaker communications, and sponsorships
Constructive | Freelance Content Marketing Manager, Remote
AUG 2024 – AUG 2026
- Partner with founder to create results-driven case studies for nonprofit business development
- Collaborate with SMEs on articles that drive inbound leads, including a flagship annual report roundup
- Deliver monthly report and perform social listening to stay on top of nonprofit trends and opportunities
Deque Systems | Freelance Content Writer, Remote
NOV 2022 – MAY 2023
- Interview developers and accessibility experts, including the Chief Information Accessibility Officer, to translate complex technical and regulatory topics into accessible industry thought leadership
- Develop foundational website content and landing pages to make digital accessibility standards, including WCAG, ADA, and Section 508, understandable for technical and non-technical audiences
UX Content Collective | Freelance Content Marketing Manager, Remote SEPT 2020 – JULY 2024
- Own social media strategy and content creation to establish UXCC as a leader in UX education
- Host webinars alongside course instructors and authors to drive added awareness
- Produce weekly email newsletters for segments including prospects and currently enrolled students
FULL-TIME ROLES
Jinx | Social Media & Community Manager, Los Angeles
JAN 2020 – AUG 2020
- Launch social channels and develop a forward-thinking strategy for emerging platforms and trends
- Implement a style guide for organic and paid social, podcast scripts, editorial strategy, email, and PR
- Develop training materials and host seminars to onboard retail partnerships
Domino’s Pizza | Social Media & PR Specialist, Ann Arbor
JAN 2019 – JAN 2020
- Produce social content, including one of the brand’s most successful posts (164,000 engagements)
- Orchestrate private press events, including invites, accommodations, programming, and executive Q&A
- Execute experiential Google partnership with on-site press event support, securing national press hits
- Support the Director of PR with annual St. Jude campaign through amplification of influencer network
Casper | Social Media Manager, New York City
OCT 2016 – NOV 2018
- Manage organic brand social presence and strategize with acquisition team to maximize paid
- Streamline social customer support through Salesforce onboarding and system integration
- Optimize the editorial ecosystem, including a print lifestyle magazine and online blog
Macy’s | Assistant Social Media Manager, New York City
JUN 2016 – OCT 2016
- Partner with cross-functional team members to develop always-on social media publishing plans and event-specific calendars for New York Fashion Week and the Macy’s Thanksgiving Day Parade
- Report spending to internal finance teams to close fiscal periods within budget
- Assist Social Media Manager with agency relations, vendor negotiations, project status updates, best practice trainings, and campaign planning
Laundry Service | Senior Community Manager, New York City
JUN 2015 – JUN 2016
- Oversee content publishing and community management across client (LG USA) social channels
- Serve as social project lead on the LG G5 launch in Barcelona for Mobile World Congress, including production, real-time rollout, competitor conquesting, and influencer creative
- Develop plan to optimize social customer support and train global staff on new protocols
University of Michigan | Social Media Intern
JAN 2013 – MAY 2015
- Support Social Media Manager with planning and content production for University channels
- Provide real-time event coverage for social media, as well as executing recaps for web and email
- Collaborate with on-staff videographer and designers to produce high-quality, social-first creative
- Monitor student social channels for crisis incidents and escalate responses to appropriate stakeholders
EDUCATION
Bachelor of Arts in Communication Studies | University of Michigan, Ann Arbor CLASS OF 2015
