Timing: October 2016-November 2018
Role: Social Media Manager
My responsibilities:
- Manage organic brand presence on Facebook, Twitter, and Instagram
- Strategize with acquisition team to maximize paid media performance
- Foster loyalty through humanized approach to social response, content, and always-on engagement
- Drive coverage of buzzy brand awareness campaigns, including activations like “Can’t Sleep? Call…” and “The Internet Pillowfight”
- Activate influencer network for product launches and retail experiences to grow brand affinity and reach new audiences
- Lead the streamlining of social customer support to reduce response times and improve customer satisfaction scores
- Bring the brand voice to life beyond social including podcast, on-site, email, audio, PR, and editorial
- Support the launch of Casper’s first print magazine, Woolly
Press coverage:
- Casper Launches a Bespoke ‘Quarterly’ Print Magazine Called Woolly (Adweek)
- Mattress-Disruption Spreads to the Nightstand (The New Yorker)
- You Might Fall Asleep Before You Find Out Who’s Behind This Weird Late-Night Campaign (Ad Age)
- How $300 million mattress startup Casper is shaking up advertising (Business Insider)
- Casper Dreams of Being Bigger Than Mattresses (The New York Times)
