Timing: March 2021-Present
Role: Freelance Content Marketing Manager
My responsibilities:
- Manage event email campaigns for prospective and registered attendees
- Solidify and execute blog strategy using a network of contributors and conference speakers
- Curate social media content calendar
- Consult on website content strategy
- Build marketing landing pages
- Facilitate virtual events for 1,000+ registrants
The outcome:
- I helped the team launch their first-ever blog, resulting in positive website traffic growth and social sharing
- The Button conference email list has doubled as a result of consistent, value-driven campaigns
Work samples:
